The really, really cool thing about The Masters is that the powers-that-be have maintained the great tradition of not ripping off the patrons.
Especially when it comes to food.
Take a look at this menu and you might think you are 30 years in the past.
The problem with the big sports venues it that they’re a ripoff.
U.S. Open — ripoff.
Open Championship — ripoff.
PGA Championship — ripoff.
National Football League games — forget it. That’s way beyond a ripoff — it’s grand larceny with food prices.
Anyway, back to Augusta National.
Our go-to staple back then was the chicken sandwich. Actually it’s a chicken filet sandwich and we still contend that this is where Chick-fil-A got its model for its chicken filet sandwich. Right there at Augusta National. They’re a whopping $3. They were $2 back when, but still, what a bargain.
How about $5 for a beer? You have to take out a loan to buy more than one beer at any NFL game.
And everything is served in Masters cups with the logo on them.
All the sandwiches are wrapped in green cellophane, seems like they have an army of grandmas wrapping them by hand the night before.
Then there’s one of the most popular of all — the Pimento Cheese sandwich.
How about a buck-fifty?
The $1.50 number would get you laughed at around any other big-time sporting venue.
That’s what so cool and comforting about Augusta National.
The Patrons are appreciated and cared for.
Simple as that.