At the 2017 PGA Merchandise Show, Michael Breed drew an enormous crowd when he went live with one of his Golf Fix episodes for The Golf Channel.
At this year’s show, Breed looked healthier and happier than ever. He’s gone from The Golf Channel but his presence in the golf business world is as strong than ever.
Breed may have been one of the busiest men at this year’s show.
He’s a brand ambassador for Titleist/FootJoy, Golf Pride grips and Leupold range finders, just to name a few. He was also on the main stage for educational sessions.
We caught him during his presentation at the Golf Pride exhibit where he instantly attracted a big crowd.
He showed one again why he’s one of golf instruction’s best communicators.
He drew the crowd into a discussion on why most players never get better at the game of golf.
“Eighty-eight percent of people who play golf don’t take lessons,” Breed announced.
Startling number? Certainly.
Breed went on to talk about the value of lessons and of course, is an ongoing great spokesman for The PGA Of America.
He pointed out that one of the easiest ways to get on the instructional path is to get involved with some group lessons. Cuts down on the expense and you’re surrounded by others trying to improve.
“One thing we hear too often is the game is ‘difficult’,” Breed said. “We should be telling people that it’s ‘Challenging.'”
At the end of his presentation, Breed reached out to the crowd.
“I want to thank everyone here for allowing me to do what I love to do.” He pointed out that he’s happier than ever, can now spend weekends with his family and is loving that more than ever.
And what he didn’t have to mention, is that he’s probably more popular than ever.
Oh by the way, The Golf Channel’s broadcast-lesson area was pretty sparse from a crowd-attraction standpoint this year.