Coming to a golf retail shop near you:
There will be a special limited-edition box of a dozen Tour B XS balls featuring a commemorative cover photo of Tiger’s winning moment on the 18th green at Augusta National.
The boxes with Tiger’s photo are set to hit retail stores on Friday. The price? No different than the usual amount — $44.99 a dozen.
Since Tiger’s triumph at Augusta, the Tour B XS balls have been disappearing from the shelves.
Bridgestone top dog Dan Murphy (president and CEO), had this observation:
“We’re calculating the effect on sales and though it’s speculative at the moment I think a 30 percent increase in sales of the Tour B XS model he plays between now and Father’s Day is a reasonable estimate. There are a lot of people who will say, ‘I want to play Tiger’s ball.”
The only problem is that Tiger’s golf ball won’t perform for the average player the way it does for him. But that obviously isn’t stopping the high-handicappers of the world from grabbing those golf balls.
Golf stocks have also seen a surge since Woods won his 15th major. Overall, Tiger Woods is good for golf and good for golf-related businesses.
