Golf’s Hottest Ball Isn’t Coming From Where You’d Expect

Simply call it the Christmas gift you probably didn’t get.

It’s the hottest item in the world of golf.

It’s hotter than those Hatchimal thingy-ma-jigs that kids were going nuts for this year.

This could be an industry-changer in the world of golf.

We’re talking about the Kirkland Signature.

If you’re asking yourself “What the heck is a Kirkland Signature?” listen up.

It has the attention of the folks at Titleist in a big way.

The Kirkland Signature is sold exclusively by Costco and these balls sell for the incredible, hard-to-believe price of $30 for TWO dozen. Yep that’s $15 a dozen by our advanced math skills.

This golf ball is manufactured in South Korea by a company called Nassau Golf Company, Ltd.  These balls have been flying off the shelves at all Costco locations and at its online site.  “Out Of Stock” is the favorite three words that appear when someone tries to order the golf balls.

The anatomy of the Kirkland Signature ball shows that it has a large, soft core and outer core than enhances speed, an even faster middle layer and of course, the urethane cover.  Add it all up and there are hundreds of reviews that tell us it compares very favorably to the Titleist Pro V1 and Pro V1X.  Which probably has a lot of folks at Titleist sweating through their moisture-wicking golf shirts.

Just the cost alone has made the K-Signature a hit, especially when you look at Titleist Pro-V1 and Pro-V1X prices that range from $40-48, probably more at those ritzy resort pro shops.

It is very nerve-racking for Titleist when you consider the now-public company derives thirty percent of its revenues from golf ball sales.

Fact is, if Titleist wasn’t playing all those professionals a king’s ransom to play its golf balls, you might be able to buy Pro-Vs for $20 a dozen.

Costco’s golf ball isn’t the only threat to Titleist.

There’s a company in the good old USA that is making a golf ball that many say rivals the Titleist flagship ball.

The company is Snell Golf and it is headquartered in New Bedford, MA. and headed up by Dean Snell.  The company site has Snell as the inventor of the Pro-V1.  He has been in golf ball research and development with Titleist and TaylorMade and now has his own company.  The company tells us that Dean has 38 golf ball patents.

Snell’s flagship ball is called My Tour Ball.  The company sells direct to the public on its website www.snellgolf.com.  If you want a dozen of the My Tours, they cost $31.99.  Their best deal is six-dozen for $157.99 which by our advanced math skills equates to around $26.34 a dozen.

You’d figure the guy who is credited with being the daddy of the Pro-V1 would be able to produce a very nice ball and the good news is they are made in America.

There are literally hundreds of golf balls out there.

If you have too much time on your hands over the holidays, you can check out the USGA’s conforming ball list to get an idea of how vast the world of golf balls really is.

Titleist is still the king of the hill when it comes to market share but the fact that you couldn’t give your favorite golfer a couple of dozen Kirkland Signatures for Christmas, shows that change is coming in the golf ball industry.

And it’s coming faster than you might think.