This week’s stop on the European Tour is the place to be.
Made In Denmark is the name of the event, played, of course, in Denmark at the Silkeborg Ry Golf Club.
Native son Thorbjorn (Thunder Bear) Olesen will be out to wrap up a spot on the European Ryder Cup team.
More important than that will be the lure of free beer.
Yes, free beer will become a reality every time a player drives the short (352-yard) par four.
Here’s how it will work. When a player drives the green, he and his caddie will be given six rubber balls to toss into the gallery stting behind the 12th green. Gallery members snagging those can redeem them for free Heineken at the 13th tee.
On the weekend, the stakes are doubled, 12 free beers every time a player hits the green — 12 rubber balls as opposed to the six on Thursday and Friday.
So yes, there’s championship golf in a golf-crazy country, add in the free beer and you can bet there will be some Danes gathered at the 12th green.
Yeah, that’s the ticket.