It started the high-price, fancy bottled water movement in the United States way back in 1978.
But the world-famous water got its start long before then. Seems some guy titled The Marquis Of Lessert guzzled some of the famous H2O in 1789 and declared that it cured his kidney and liver problems.
Hollywood folks started slugging down the stuff back in the late 70s and the fad/trend/mega-business was born.
Today there’s a huge resort there at Evian-Les-Bains on the south shore of Lake Geneva with the Swiss Alps there for everyone to see.
Enter the Evian Championship.
This used to be the Evian Masters on the less-than-significant Ladies European Tour. Started as an event on that tour in 1994.
Then someone at Evian headquarters got a brilliant idea:
Let’s buy ourselves a major championship!
And that’s exactly what transpired in 2013 when the LPGA Tour borrowed Harry Potter’s magic wand and Voila! A fifth major.
So the ladies are gathered there at the scenic Evian Resort Golf Course for the season’s final major.
Now here’s where the irony kicks in.
The major championship that was bought by water has been plagued by water. You read that right. This event has been plagued by rain and lots of it.
At last year’s event — they ended up cutting a major championship to 54 holes and crowned Anna Nordqvist a major champion.
Yes, this entire scenario is as confusing as professional women’s golf can be.
To add further confusion, you seldom know who is going to show up and play well at these majors. Women’s golf is so unpredictable.
Let’s take the first round of action at the 2018 version of the “Major That Water Bought.”
The first shocking news is that there was no rain during round one. Conditions were perfect, no wind, low scores, right?
Not for the world’s No. 1 — Sung Hyun Park. Park came into this one fresh off victory at the Brickyard, so you’d figure she’s in good form. But no, she shot a career-high tying 77.
And that folks could pave the way for yet another new No. 1 in women’s golf.
Ariya Jutanugarn is sitting there at No. 2 and will have to improve on her first round, even par 71, if she wants to regain that top spot.
So Yeon Ryu is the world’s No. 3. A final hole bogey left her four-under and just two shots out of the lead. No. 4 Inbee Park was in with 68.
Lexi (I don’t really like golf but I have to make a living) Thompson pretty much made her way around Thursday in a daze, seemingly disinterested but still managed an even par 71. Talent prevails at some point.
The top of the scoreboard is somewhat shocking. You have Spain’s Carlotta Ciganda sharing the first-round lead with rookie Maria Torres. They turned in 65s, six-under. We’ve seen Ciganda contend but Torres, the only player on tour from Puerto Rico, was no where to be seen for most of this season. Two decent months got her into the field of 120.
Brooke Henderson, the face of golf in Canada, who won in her home country last month, is right there again after she posted 67. British Open champ Georgia Hall, the new face of British women’s golf, shot 68.
So yes, some prime-time performers have shown up on day one.
As for this No. 1 ranking, seems like that changes monthly.
As for this dry day at The Evian — who says this tournament is cursed?
Editor’s Update: Of course it rained early on Friday then cleared. Maria Torres continued to impress with a 69 that got her to eight-under and the early clubhouse lead after the morning wave. World’s No. 1 Sung Hyun Park’s 71 left he at six-over and she’ll miss the cut and could surrender the No. 1 ranking as well.