DP World Drops Huge Money - The European Tour Rebrands Itself - Dog Leg News

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Tom Edrington

Tom Edrington spent the first 10 years of his misguided youth as a sports writer for the Tampa Tribune. His career brought him face to face with many of sports greatest stars -- Arnold Palmer, Jack Nicklaus, Muhammad Ali, Don Shula, countless Hall of Fame NFL stars, more PGA Tour players than he can count. In 1980 he was honored by the Golf Writers Association of America for writing the best news story that year, his coverage of Jack Nicklaus' U.S. Open victory at Baltusrol. Today, 36 years later, golf is still a great part of his life, thanks to competitive playing days and the wonderful people he has met on this fabulous journey.

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  1. 1

    baxter cepeda

    Thank the Saudi pressure for getting the salaries on that tour doubled.

    The name thing is fascinating. This really seems like it’s still the European Tour -which is the foundation of the European Ryder a cup team- simply selling out its name to a title sponsor which happens to be called DP World.

    What if the Company name was simply DP, the name would probably be the DP Tour.

    I kind of thought with all this kumbaya happening between the top two established tours — thanks to the Saudi league pressure— that we would end up with a PGA Tour Europe.

    It’s worth noting that while 200$ million sounds like good work if you can get it; the pga tour prize fund is at 375$ million …plus another 70$ million for the fed ex cup bonuses…plus that PIP money which fittingly ended with Tiger taking home a cool 8$ million.

    So this increase is great but IMO this raise for the boys over there has left their base identity —their brand— a bit confusing. I guess we can thank the Saudis for that too.

    1. 1.1

      Tom Edrington

      The Saudis are still scheming as we write this; They don’t want to go away and they’re not paying Greg Norman to twiddle his thumbs; When you look at the countries the European Tour visits outside Europe, it is definitely a world tour, not just one limited to Europe.

      1. 1.1.1

        baxter cepeda

        I get that but just looked at the Euros schedule for next year. They have that long stretch in South Africa (the Gary Player influence is still strong), a China and Japan event, as well as India, then randomly the Barbasol is part of their tour now somehow, but aside from that It’s mostly Europe with a lot of those oil rich desert nations they have been selling out to; most of which may not be the Saudis but not exactly models of equality and what not in their own right; much less golf crazed.

        The pga tour has events in China, Japan, Mexico and other countries as well. It doesn’t feel much different.

        It feels very similar for Europe, just some more money and a title sponsor for a tour name which happens to say the word world.

        This world tour never touches central or South America, only 1 or 2 African countries, Australia never gets a visit, as well as its neighbors, heck not even many Asian nations who are golf crazed are getting near the love as those countries with a whole lot of oil.


          Tom Edrington

          Those faraway places would cause a LOT of jet-lag….


            baxter cepeda

            A true world tour would need to be very strategically planned as happens with the World Surf League WCT, which goes to Europe, Asia, South America, Central America/Mexico, Hawaii and other South Pacific locations, both ends of Australia and more.

            But the WSL Championship Tour has a relatively small number of events and a relatively short season so the best of the best are always together, always the same level of travel fatigued; which is what the Saudis and Norman want for golf. As with golf there are many other qualifier level events going on year round for surfing which the top guys can participate in if they feel like it.

            Anyhow I would still call this rebranding of the Euro Tour ‘PGA Tour DP World’ or ‘DP World PGA Tour’ (whoever pays more).

            The best of the best events from all the PGA Tours should create their version of a premier league. The key is getting all those top players together to countries like South Africa, Australia, India, China, Argentina and more.

            Btw many of the events in Europe, like the one last week in Portugal, need venue changes or significant remodels. Some of the venues are really quite bad. As much as I may want to watch a tournament on the dvr, it’s hard sometimes when the course creates such a boring vanilla product.

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