You gotta hand it to Rickie Fowler.
The kid’s a marketing genius.
He understands his fan base.
Fowler showed up on the first tee at Kapalua on Thursday wearing high-top shoes that basically looked like basketball shoes with spikes on them.
To complete the look, his pants had elastic at the bottom so they can bunch right above the high-tops.
Come Monday, every 10-14 year-old in the country will be clamoring for them.
Yes, Puma has a good thing going with Rickie Fowler and this look came about at the suggestion of Fowler.
You’ve seen hundreds of 12-year-olds roaming golf courses dressed in all orange, a-la Rickie.
Now it’s time for the high tops.
Rickie Fowler — marketing genius.