They were seemingly non-stop AND REPETITIVE!
We’re talking about those seemingly endless USGA commercials that repeated themselves over and over and over again during the telecasts of this 121st U.S. Open championship.
First there’s Don Cheadle, sitting in some dimly-lit bar with all sorts of golf pictures on the wall, they were careful enough to stick Tiger Woods up there holing his birdie putt on the 72nd hole back in 2008.
And Cheadle rattles off some words and then with whiskey in hand, gives us the old: “E Pluribus Unum, baby……”
That one ran again, and again and again. UGH!!!!
Then there was one that was tough to grasp.
The USGA was determine to pimp the 2022 Women’s U.S. Open.
It produced a puzzling episode with a blonde-haired young woman driving a golf cart in the FREAKING MIDDLE OF NOWHERE, with a dumpy gas station and one of those cheap, dive motels in the background. She unplugs the golf cart and drives off to who knows where.
Let’s hope she wasn’t staying the night in the cheap motel which looked like the perfect hangout for a serial killer.
Note to the USGA — we’re in no hurry to watch the 2022 Women’s U.S. Open. Ironically, the USGA presented that tournament with “limited commercial interruption.”
So whoever is responsible for all this nonsense up in Far Hills — we’ve got a Dog House ticket for you.
So sit there and we’ll play the Don Cheadle spot over and over and over until you’re whispering “E Pluribus Unum Baby” in your sleep!
3 Comments
baxter cepeda
The women’s open was so much better with very few interruptions.
Must agree The usga is too much with its advertising ultimately for more revenue. They get sponsors, entry fees, tix sales, who knows what else? And of course straight donations homey…it’s one cash flow after the next.
They do some good things but still, it’s easy to question if they do enough considering all the revenue they bring in. They literally advertise themselves in fairly prime spots asking for donations.
As a result they are involved with some junior programs and research grass, amongst other things.
But never tout a specific accomplishment in grass. Grasses seem to be the same grasses we have known for a long time. Yet they openly boast the crazy numbers they spend on grass research.
The junior programs are great but why not use moneys to create places for these programs and juniors to play? Make it easier for juniors and others to get more affordable recreation, practice and competitive golf.
May courses are shutting down. The usga can help facilities from shutting down—as many of these courses are great for the sport with potentially bright futures; all they need is some support.
Most would gladly watch commercials from the usga and others if we can see them save more courses, help more people enjoy golf without braking the bank; something the usga clearly does not
Need to worry about anytime soon…not with all those ads.
Tom Edrington
I’ve heard the USGA’s “investment” account is well over $400 million. They’re not as hefty as the PGA Tour but plenty fat and happy. And don’t forget all those souvenir sales both one site and online — US Open shirts, hats and all sorts of stuff. U.S. Opens generate big $$$.
baxter cepeda
They also tax volunteers quite a bit.